Category management and product design
Category management can be used to achieve substantial business improvements in the value chain. Therefore, this course will help you understand exactly how the process works. In addition, we will take you through the complex product design process step by step.
- Course introduction
- Category management
- Product design
- Course finalization
After having completed this course, you will know:
- What is category management and what are its benefits?
- What does the 8-step category management process look like?
- Which steps are crucial to product design?
- Where to go for inspiration?
- How to design a product from brainstorm to market introduction?
Basic knowledge of product management and/or marketing
Marketeer, product manager