Trends in pet retail
In this lesson we will discuss the basics of retailing in general, the place in the chain, the retail categories such as target markets, pricing strategy, promotional focus, distribution and online retailing. Secondly, we will zoom in on the major global trends in retailing that are current today and that will change the retail landscape drastically in the next five years. Also, new strategies such as omni-channel retailing will be discussed.
- Course introduction
- Trends in retailing
- Course finalization
After having completed this course you will:
- know what retailing is and how to categorize retailers in the different formats and business models;
- be able to recognize the major trends in retail worldwide and how to adapt your own business model towards this;
- know the difference between traditional retailing and retailing of the future, omni-channel retailing.
Basic knowledge of marketing and retailing in the pet industry
Product managers in de pet industry, or anyone interested in the basics of retailing.